Your revenue tasks:

Tasks

50 leads from Snitcher. Enriching now.

• Enrich 50 new leads
• Verify firmographics
• Pull payment history
• Flag high-intent signals

Your revenue engine, in one conversation.

Ingest every signal. Enrich every lead. Score, route, act. Measure real revenue. Replace 5 tools with one graph.

Five tools. Five logins. Zero overlap.

Your revenue stack is five tools that don't talk to each other.

Enrichment meets a dead end

Clay enriches your leads. HubSpot tracks your deals. Neither knows the other exists.

Attribution is a guess

Your CRM knows contacts. Your bank knows payments. Neither knows the other. Revenue attribution is a guess.

Scoring ignores what matters

You built a lead scoring model in a spreadsheet. It uses company size and industry. It ignores payment history, product usage, and intent.

Pierre's Monday morning

Scaling-ops founder · France

Before Well

Opens Clay. Enriches 50 leads.Mon 9:00 AM

Exports CSV from last week's Snitcher list.

Opens HubSpot. Imports CSV.Mon 10:00 AM

Manually maps columns. Creates deals for top 15.

CFO asks for Q1 revenue.Mon 2:00 PM

Opens Stripe. Exports. Opens Qonto. Exports. VLOOKUP in Sheets. Low confidence in the numbers.

Board deck sent. 4 days.Thu 4:00 PM

With Well

One prompt to Well.Mon 9:00 AM

"Enrich the 50 leads from last week's Snitcher list. Score them. Push the top 15 to HubSpot."

Done. 15 scored leads in HubSpot.Mon 9:02 AM

Enrichment data attached. 3 flagged as high-intent.

"Show me Q1 revenue by client segment."Mon 9:05 AM

Gets Canvas with MRR waterfall and client health table.

Leads scored. Board deck ready.Mon 9:15 AM

Expansion targets found. One conversation. 15 minutes.

Four layers. One revenue engine.

Connect, enrich, score, measure. Each layer builds on the one below.

Layer 1: Ingest

The foundation

Every signal from every source: website, email, billing, banking, CRM, product usage. 100+ connectors. MCP. Chrome extension.

• Stripe, Chargebee, Qonto, Mercury, HubSpot, Gmail, Snitcher, Slack, Shopify, and more
• MCP ingestion from any tool with an API

Layer 2: Enrich

The context

Waterfall enrichment: business data, firmographics, intent signals, tax IDs, contacts. Every company auto-updated.

• Business data first, then firmographics, then intent
• Like Clay, but on the financial graph

Layer 3: Score and act

The engine

AI scores leads from full context. Routes to the right person. Triggers outreach. Flags churn. Push data to any tool via MCP.

• Scoring from firmographic fit, financial health, payment behavior, product usage, and intent signals
• Push scored leads to HubSpot, Outreach, Apollo, Slack, or your data warehouse

Layer 4: Measure

The clarity

MRR, churn, NRR from real money. Board deck in a conversation. Revenue per client. Payment intelligence. All queryable.

• Metrics from billing and bank, not deal stages
• Board deck generated from one prompt

Every signal. Every source. One graph

Enrich: financial + firmographic + intent

Waterfall enrichment. Business data first, then firmographics, then intent. Like Clay, but on the financial graph.

100+ connectors. 11,000 banks. One graph.

100+

connectors. Billing + banking + CRM.

Clay enriches leads. Well enriches the full picture.

Describe what you want. Well does the rest

Your CRM vs your revenue graph

The CRM shows a deal. Well shows a relationship.

Generic AI

I don't have information about your relationship with Acme Corp.

Well AI

You've done 47 transactions with Acme Corp since March 2024.

Last invoice was 12 days ago for $14,200.

Their payment terms are Net 30 and they typically pay 3 days early.

Marie Laurent is your main contact.

Solo today. Team tomorrow.

Solo

• You run the engine.
• Enrich, score, and measure from one conversation.
• One person. Full visibility.

Team

• Founder handles strategy.
• Sales enriches and scores leads.
• Finance tracks revenue and reports.
• Everyone works the same graph.

Board deck due? Ask Well.

Q3 is closing. Generate your board deck from one conversation. MRR waterfall, client health, churn analysis. 10 minutes.

Real revenue. Real metrics. Real board deck

Start with a template

Pick a stage. See the questions your peers are asking.

KPI

What were my biggest expenses last month?

Summary

Am I profitable this quarter?

How Well compares.

What founders are saying

"I replaced Clay, HubSpot, and a spreadsheet with one conversation." Pierre Founder, Scaling SaaS, France

"Board deck went from 3 days to 10 minutes. The numbers match the bank." Linsay Finance lead, Series A SaaS, US

"I finally know which clients are profitable and which are slowing payment." Cathie Agency lead, Digital agency, US

Frequently asked questions

How does Well replace my CRM?

Well auto-enriches company profiles from invoices, bank transactions, email, and public registries. Contacts, payment history, revenue per client, tax IDs are all updated continuously. No manual data entry. No deal stages to update.

Can Well score leads?

Yes. AI scores leads from the full context: firmographic fit, financial health, payment behavior, product usage, and intent signals. Not just company size and industry. The model learns from your actual conversions.

What billing and banking tools connect?

100+ connectors: Stripe, Chargebee, Qonto, Mercury, QuickBooks, Pennylane, and more. Plus 11,000 banks across EU and US.

Does it work for non-subscription businesses?

Yes. Well computes revenue from any payment source: subscriptions, invoices, project billing, mixed models.

What if I already use HubSpot?

Well connects to HubSpot. Your contacts sync. Well adds the financial and enrichment layer HubSpot is missing. Use both, or migrate fully.

How does the board deck work?

Ask "Prepare the Q1 board deck" and Well generates a Canvas with MRR waterfall, client health, churn analysis, and expansion signals. All from real business data.

Run your revenue from one conversation.

Connect your tools. Enrich your leads. Score, act, measure. Done.