Pricing | Well

Pricing that scales

Prices shown in your local currency (USD), set by your location.

Prices exclude tax.

Starter

Your personal context, in one place.

$12 per seat/month

3M tokens / month

Your monthly AI budget, enough to run on every day.

Workspace

Brain

Business

Your company, running on Well.

$35 per seat/month

10M tokens / month

Over three times the budget, for daily work across a team.

Workspace

Brain

Use cases

Scale

Teams that want us alongside them.

$80 per seat/month

25M tokens / month

The largest budget, for several companies at once.

Workspace

Brain

Use cases

Support

Compare plans

Every plan, side by side. The price follows your region.

Features Starter Business Scale
Price (per seat / month) $12 $35 $80
Monthly AI budget 3M 10M 25M
Billing At cost, zero markup At cost, zero markup At cost, zero markup
Workspace 1 1 1
Company workspace - 1 5
Collaborators and externals - Yes Yes
Personal brain 1 1 1
Company brain - 1 1
Notes and context sync Yes Yes Yes
MCP connectors Unlimited Unlimited Unlimited
Use cases Bookkeeping, FP&A, Payroll, Invoicing, CRM, Taxes - -
Limits Bank connections: 2, Total records: 5,000 Unlimited Unlimited
Support - - White-glove support
Free trial Yes Yes Yes

Frequently asked questions

What is a token, and how does the monthly budget work?

A token is the unit AI models bill in, roughly a few characters of text. Each task uses a measured amount, drawn from your monthly budget. Mix your work however you like.

Are tokens shared between seats?

No. Each seat gets its own monthly budget. Two seats means twice the budget. Seats never share a pool.

What if I run out?

Top up anytime, or turn on auto-top-up with a monthly ceiling you control, so nothing stops mid-task. Your data keeps syncing either way.

Does the budget roll over?

No. Your budget is monthly and resets at the start of each billing cycle.

Can I connect tools without spending my budget?

Yes. Connecting and syncing do not spend your budget. Every plan includes unlimited MCP connectors, and bank connections are capped on Starter. You only spend on what your agents do on top.

Where is my data processed, and is it used to train AI?

Your data is processed in your region. AI is billed at the model provider's benchmark rate with no markup, and we may route different operations to different models. Your data is never used to train AI models.

What is the difference between the plans?

Starter is one personal workspace with its own brain, so your notes and context from every tool stay in one place. Business adds a company workspace and its company brain, invites for collaborators and externals, and the capabilities that run a company: bookkeeping, FP&A, payroll, invoicing, CRM and taxes. Scale is Business with white-glove support.

Can I cancel anytime?

Yes. Upgrade, downgrade or cancel anytime. Monthly billing, no lock-in.

Bring your whole business into one graph

Start free with a 14-day trial and the full context graph. Connect your tools, reconcile and categorize, and ask your business anything.